Rosanne Barrett.


Helping you win hearts and minds.

Content. Writing. Communications.

Professional content writer and SEO copywriter

I help people engage, inform and achieve their goals through effective communication. For almost two decades I worked as a news journalist at big media companies. These included The Australian newspaper, ABC’s Australian Story, and the South China Morning Post and TIME magazine in Hong Kong.

There are about 2000 articles under my name, Rosanne Barrett, from my time as a news reporter. I know how to write a story.

I’ve taught journalism at Queensland University of Technology and won and judged media awards. And I’m qualified, with a Master of Journalism, a Bachelor of Arts [History] and a Bachelor of Science [Neuroscience].

Now I’m fascinated with the data and analytics available through online tools. The merging of traditional media, PR and search results on Google is also incredible. It can build or break your reputation.

“Rosanne was incredibly professional, and wrote engaging copy exactly to brief. She was in regular communication, checking with me to ensure she would be producing the work we needed. I’ll be using her again.”
Kate Calacouras

Commercial Editor, News Corp

Your business writer for media, communications and online.

Rosanne Barrett

My work is based on quality journalism and writing. That’s me (below) lurking in the background of press conferences. My writing is evidence-based, using expert sources.

It also means I write for the audience. It could be the public, B2B or other stakeholders.

When you have a communications challenge or complex problem, I will bring my years of experience to find a solution.

Together we will find your audience and create the right material to appeal to them.

I am fair, honest and provide quality. I am professional, and I’ll always get the job done on time and to budget.

Writing that gets results.

I’ve worked with some of Australia’s best organisations to tell their stories. These are just some:

  • Assisted the Confederation of Indian Industry to organise a media tour to India, showcasing Australia-India trade. This resulted in more than 90 articles with a reach of 3.2 million.
  • Wrote content, social media video scripts, EDM and other collateral to pursue Asthma Australia’s goal to help people with asthma breathe freely.
  • Researched and wrote articles for The Australian newspaper’s commercial division including series on Australia’s ports, mining, regional development, women in education, and boarding schools.
  • Crafted a media release and strategy for a research paper that yielded four ABC interviews, 42 print and online articles (including the UK Daily Mail and UAE’s The Nation), and coverage that dominates the Google front page.
  • Devised media and communications plans for a global pharmaceutical company’s Australian office.

All this means I can translate your complex ideas into compelling stories and your technical work into trending content.

“Rosanne was incredibly professional, and wrote engaging copy exactly to brief. She was in regular communication, checking with me to ensure she would be producing the work we needed. I’ll be using her again.”
Kate Calacouras

Commercial Editor, News Corp

How Rosanne Barrett works

Project proposal.

Contact me and we can set up a time to go through your project at a high level. This includes your goals, marketing collateral and your timeline. I’ll give you an indicative quote and if you’re happy with it, we can start. If it is a big project, I will finalise the quote after the detailed brief.


Thorough briefing.

Send me your brief, or we can create one together (my preferred option). This includes any background, key facts, the communication challenge and opportunity, target audiences, inclusions or exclusions and a call to action. This process makes it clear what you’re looking for.


Content drafting.

Once we both know what you want, I will get to work. I base myself in my home office, surrounded by plants and children’s drawings, and will deliver your content to the agreed timelines. I work in Microsoft Word or Google docs if you prefer.


Time for your feedback.

I deliver your professional writing on time. This is your chance to see the article and make any changes. It’s the time to flag any queries and check for consistency with your subject matter experts. Then, I’ll then make the changes if required.



Your copy is ready.

I will send over your sparking words.

Once I receive final approval, or after seven days if I don’t hear from you, I will consider this acceptance. When the invoice is paid you will be granted full copyright over the written material.


How Rosanne Barrett can help you. 

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Quality content writing

Articles, SEO-optimised blogs and stories for print and online.

Journalist and writer

Journalism and writing

News stories that get to the point. Feature articles that explain our world.

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SEO website copywriting

Websites structured and written for readers, optimised for search engines.

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Corporate communications

Professional emails, briefings, research papers and LinkedIn profiles.

Media and public relations

Releases, strategies and plans to connect with your audience.

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Annual reports

Consistent, high-quality content and editing for your annual report.

Highlight your impact.

Quality content, writing and websites. Contact me now.

I'm very social.

International Association of Business Communicators