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Client case studies

Asthma Australia

Every February when school students return to school there is a spike in asthma symptoms and hospital presentations. As the country’s leading voice on asthma education and resources, Asthma Australia collaborated with Barrett Comms to create a series of content pieces to reinforce important messages aimed at parents in the lead up to this time.


Confederation of Indian Industry

India is the world’s fastest-growing large economy, which is home to one in five of the global population under 30. The superpower is Australia’s fourth largest trading partner but there are so many opportunities for this bilateral relationship to grow. Acknowledging an awareness and knowledge gap between the countries, Indian business peak body - the Confederation of Indian Industry - wanted to take a delegation of Australian journalists to India. Assisting with the planning and accompanying the delegation as the media point of contact and liaison between the media and businesses, I visited world-class corporates and organisations. The resulting media coverage was more than 90 articles across print, online and broadcast that reached 3.2 million people.


The Australian

It is an art gallery that stretches from Alice Springs to the Tiwi Islands and dates back 60,000 years. Northern Territory Tourism wanted to highlight its NT Arts Trail itineraries that span culture across the Territory. Working with The Australian’s commercial division, I wrote 800-word stories for publication across News mastheads including The Australian and Vogue online. I interviewed artists, organisers, tourist operators and influencers who are making the NT Arts Trail a world-leading destination.

arts writer rosanne barrett

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